ABOUT

I was tasked with audit creative content produced by creative agencies for Pernod Ricard brands in the UK and to make recommendations around the efficiencies and costs savings.

My suggestion was to create an in-house creative studio and bring all content production in-house.

I was further tasked with setting up the studio and running it for the first year.

I save Pernod Ricard 38% margin, £1.3m on spend for the year. The Studio has been rolled out across 36 countries with a global saving of £13m in 2019

I was also the in-house photographer videographer and editor.