ABOUT
Accenture Life Trends is a consumer trends report published annually by Accenture Song.
This year’s theme, Control and Power, focuses on emerging technologies that are giving control to people, with never-before-seen outcomes for businesses and individuals. The content and design of the report focuses on artificial intelligence and how people are adapting in an increasingly uncertain world.
Using the MidJourney and DALL-E AI platforms, imagery was generated using the language of the report itself. To illustrate the collaboration between designer and AI, prompts were highlighted beside each image to bring the reader into the process.
This year’s trends report was the most successful to date, with a social campaign that garnered millions of impressions and downloads of the report hitting an all time high.
Back to Accenture Life Trends project
Anu Köchli
Oil Painter, Graphic Designer, Video Editor, Anu Design
United Kingdom
Jane Kott
Creative Director, goodloan.ai
United States
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States
Victoria Mytnik
Branding Designer
United Arab Emirates
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom