ABOUT

As a global company of nearly 800,000 employees, Accenture’s brand materializes across a sprawling range of touch points. To build on our brand equity, our aim was evolve and simplify the our brand assets and enable a more disciplined approach to how we tell stories. Through a rigorous auditing process, we eliminated extraneous variations within the existing brand toolkit, addressed gaps of understanding through new AI guidance, and built a suite of refreshed and dynamic assets.