Tony Pipes Creative Director

ABOUT

"The shows we never want to make."

Without a commitment to change how we look after our environment the future landscape of ITV's programmes could look very different. Using the opening titles of well known ITV Studios shows we re-imagine in what these opening titles could look like if we don't change the way we treat our environment.

Coronation Street becomes 'Catastrophe Street'
This Morning becomes 'This Warming'
Saturday Night Takeaway becomes 'Saturday Night Blown Away'

We provide our audience with a moment to pause and reflect on the future of our planet, delivering a powerful and serious message with a lightness of touch, in a way only ITV can do.

MADEIT CREDITS

  • ITVClient
  • Clare PhillipsDirector of Social Purpose
  • Crawford WilsonMotion Design
  • Dan SmithProducer
  • Harriet LowePortfolio Marketing Exec
  • Julia GianniniSenior Sustainability Manager, Social Purpose
  • Susie BraunHead of Strategy & Communications, Social Purpos
  • * MattMotion Design & VFX
  • * Brendan DinenMarketing Portfolio Lead
  • * ITV Creative
  • * Tony PipesExecutive Creative Director
  • * Ben PeersCreative / Senior Designer
  • * Charlotte BermanMarketing Campaign Manager
Annual 2020 JudgeAdvertising: TV Project featured: on 28th July 2021 Pro member:

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Contributor:

Tony Pipes has been a Contributor since 25th November 2015.

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The shows we never want to make

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