Tony Pipes Executive Creative Director

ABOUT

The brief was to create a set of distinct images that could be used throughout the season to promote the new works on stage at the Royal Ballet and Opera. They needed to work as a set, represent the story they were selling and captivate an audience across digital, OOH and print.

Collaborating with photographer Sebastian Nevols, we ensured the finish and approach was constant for each image, but also balancing this with bringing each story to life in a a unique way- a little twist, a sense of intrigue, a clue that would excite new audiences and also those familiar with the works.

The results gave us some really stand out key art in a year that we also rebranded, giving audiences, a rich and cinematic window into our world that cut through the shiny gloss of the other West End theatres.

Each piece had an accompanying trailer shot in the same style, creating a cohesive campaign for each.

MADEIT CREDITS

  • Ella Lewis-CollinsClient
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