Tony Peters Art Director

ABOUT

A launch feature for the new Volvo V40 in LIV - The Volvo Magazine
I art directed still photography on location in Bilbao, Spain for the new V40 model. Using ‘Designed around You’ we shot hero shots of the car highlighting it's new unique features, juxtaposing the car against modern and architecture, in the design led European city. The opener was shot with the Exterior designer against a sleek, modernist house. Dynamic driving shots were taken on exciting mountain roads of the northern Pyrenees. The team of designers behind the car were introduced throughout the feature - reenforcing Volvo as a brand that is Design around people.

Assets were used to design a mini brochure for the Geneva Motorshow.

MADEIT CREDITS

Volvo V40

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