ABOUT

A cinematic perfume film for DIA PRÉSENCE.
A soldier receives a silk scarf and a love letter in the trenches of 1944. Eighty years later, an old man stands before a fireplace, the same scarf still in his hands.
The insight: people don't buy perfume for how it smells. They buy it for how it makes them feel — and for the memory it refuses to let go.
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