ABOUT

Brief, concept, execution result
Our brief was to design a programme for psoriasis patients to help them manage their condition and encourage them to comply with their medication.
‘Touch’ became the programme name, and together with health psychologists and writers, we created a series of magazines and a website that targeted different aspects of the condition and gave readers advice and tips on living well, looking good and feeling confident. We also designed a variety of materials for healthcare professionals all using the Touch branding to create a multi-channel cohesive campaign for Leo Pharmaceuticals.
The result was an increase in prescriptions of Dovobet Gel and Ointment for patients with psoriasis.