About me

Hello,

I am currently a freelance Senior Art Director.
Most recently I was the creative lead on Orange for three years at Chemistry Communications.

My role when i joined was to help bed in this muti-media, high volume and fast turnaround account, whilst continually looking to improve creative output.

Three years on and the account is more than just secured.

I helped the agency meet, and in a lot of cases, exceeded their response targets. I helped develop new guidelines as our creative work and client requirements evolved. I also took the initiative to produce developmental campaigns to help push the boundaries for Orange to keep them fresh in the direct space. This included digital, press, poster, DM, radio and ambient media.

As part of my day to day work I am used to analysing, questioning, writing and solving briefs aimed at a variety of target audiences, both consumer and business, using appropriate media and presenting concepts directly to clients.

I'm able to work in most mediums, online, direct mail, press, posters, TV, radio, ambient - just about anywhere that is relevant to get a clients message across.
You can see examples of some of my work on Orange and other 360 campaigns at */

Thanks,

Tony.