Tony Bradbourne Founder

ABOUT

David's Unusables hijacked TradeMe (New Zealand's equivalent of eBay) to educate New Zealanders on Motor Neurone Disease. David, a man living with MND, sold his unusable belongings in a digital timeline reflective of his deterioration. Each listing told of his personal connection to the item, and revealed the devastating, symptomatic reasons it had become unusable to him. By doing so, the campaign turned online auctions into an education resource and generated vital donations at the same time.

MADEIT CREDITS

  • Motor Neurone Disease New ZealandClient
  • Alexander GandarProduction Director
  • Arnya KaraitianaCreative Director
  • Briar RoswellMedia Director
  • Carl SutherlandChief Executive Officer
  • Carolyn IhaiaArtworker
  • Emily KingCommunications Director
  • Gavin LeClaireStudio Manager
  • Isabeau BrimeauSenior Business Manager
  • Jen WoodIntegrated Producer
  • Jonathan McMahonExecutive Creative Director
  • Kelly GrindleHead of PR
  • Kimberley ScottArt Director
  • Ky LeeDesigner
  • Lisa FedyszynExecutive Creative Director
  • Priyanka PatelGroup Business Director
  • Special Group AucklandAdvertising Agency
  • Steve GulikPost Production Producer
  • Tom JohnsonSenior Copywriter
  • * D&AD
  • * The Post OfficeProduction Company
  • * Tony BradbourneChief Creative Officer
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Who pooled - David’s Unusables

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