Toni Murphy
Freelance Designer
ABOUT
The premise of this brief was to produce an illustrated poster that encompasses what Etsy do. Etsy, for the most part, is an online craft fair; therefore the concept was to keep it simple & hand-made as is with many of the items for sale on there. ‘Craft Nouveau’ is a play on the Art Nouveau movement. The idea being that this is a place you’ll find art and hand made items, as is also cemented by the subject holding a ball of wool. I wanted the poster to be striking, but more so for the handmade effort placed into the production of it to be recognised. With this, therefore opting to hand-carve the poster into an A3 sheet of lino to print. Etsy had no involvement in or use of this work.
MADEIT CREDITS
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Toni MurphyDesign/Advertising

