ABOUT

Complete re-brand of this women’s denim brand with its roots in the 70s. Re-aligning the creative with the target audience – a fashion girl, not a trend follower. Telling stories of modern nostalgia and the London Denim Girl.
Sourcing materials and colour-ways that represent the kaleidoscope of the 70s, combined with modern techniques, paper stock and shapes. Looking at old school stationery, natural materials and original denim labelling.