ABOUT

Celebrating M.i.h Jeans’ 10 year anniversary brought along the Cult Denim Project. A re-release of 10 iconic garments from the brand’s archive. A campaign shot by Colin Dodgson and styled by Fran Burns, fly posted around some of London’s busiest quarters. The collection was showcased alongside carefully picked lifestyle brands in a one month pop-up shop in the heart of Soho.