ABOUT

The Co-op needed a scroll-stopping video to capture peoples attention and tease their upcoming Conversations that count: Crisis, conflict & cooperation Member event.
The brief was to create a video very different to anything else on The Co-op social channels, something that highlights the devastation going on around the world, but also shines a light on the good that communities and cooperation can do in bringing people together. The aim was to create a video that pulled on peoples emotions, without overloading the viewer with information.
After initially coming up with 3 distinct concept routes, each with their own angle and perspective, we began working on the final video.
Utilising stock footage, audio and image treatments we were able to create a video thats distinctive in your social feed, stirs up emotions and teases their event encouraging Members to find out more and get involved.