Most of the press on my work is about the work. The creators get the headlines and I'm happy with that. These four mention me by name, and the rest is coverage of projects I worked on, with my role next to each one.
Where I'm named
- New Digital Age, "From bedroom vlogs to prime time budgets: how Tom Sharman is rewriting the rules of the creator economy" (13 Oct 2026). Justin Pearse interviewed me on creators as the new media companies. https://newdigitalage.co/creators/from-bedroom-vlogs-to-prime-time-budgets-how-tom-sharman-is-rewriting-the-rules-of-the-creator-economy/
- JaackMaate's Happy Hour, EP 203, "Callum Glanville & Tom Sharman, Clash of Creators Founders Reveal All" (Aug 2021). Callum and I on putting UK YouTubers on a pitch for Mind. https://open.spotify.com/episode/5H5sHPsEQkewX3eIv474F7
- Acifin Network, "Clash Of Creators, Interview with Tom Sharman" (3 Jul 2021). Clash of Creators and why we raised money for Mind. https://www.youtube.com/watch?v=amZHrQ9O0Xs
- Replayed, "YouTube Agent Reveals How to Explode in 2021, Tom Sharman" (18 Feb 2021). How to grow a YouTube channel. https://www.youtube.com/watch?v=Ipc1xVnkBrY
Niko Omilana (my agency, New Waves, Who Dis?, was Niko's production partner, Jan 2022 to Sept 2023)
- Arkansas Times, "British comic punks KKK leader in Arkansas" (16 May 2022). The KKK video we produced end to end. 47,563,094 views. https://arktimes.com/arkansas-blog/2022/05/16/british-comic-punks-kkk-leader-in-arkansas
- The Independent, the KKK leader YouTube prank (May 2022). The same video, national coverage. https://www.independent.co.uk/tv/culture/kkk-leader-youtube-prank-niko-omilana-b2080008.html
- WalesOnline, "America's most racist man has a Welsh flag at his church" (16 May 2022). Same video, the Welsh angle. https://www.walesonline.co.uk/news/wales-news/niko-omilana-kkk-youtube-video-23969131
- Indy100, the KKK YouTube prank (May 2022). The viral write-up. https://www.indy100.com/viral/kkk-youtube-prank-niko-omilana
- Dexerto, "YouTube prankster Niko Omilana snuck into KSI's boxing fight undercover" (6 Sep 2022). Niko in a seven-foot Prime bottle at The O2. https://www.dexerto.com/entertainment/youtube-prankster-niko-omilana-snuck-into-ksis-boxing-fight-undercover-1923870/
- LADbible, Niko crashes KSI's fight as a giant bottle (5 Sep 2022). Same stunt. https://www.ladbible.com/entertainment/niko-omilana-ksi-boxing-bottle-20220905
- Dexerto, "How to watch JiDion and Niko's The Biggest Menace YouTube series" (22 Mar 2023). The Niko and JiDion prank series we produced. https://www.dexerto.com/entertainment/how-to-watch-jidion-and-nikos-the-biggest-menace-youtube-series-2093799/
- In The Know by Yahoo, Niko's fake portrait next to the Mona Lisa (29 Mar 2023). A night in a French jail for one video. https://www.yahoo.com/lifestyle/youtuber-spends-night-in-french-jail-after-hanging-fake-portrait-next-to-the-mona-lisa-for-a-prank-were-witnessing-history-185208622.html
Clash of Creators (co-founder)
- Dexerto, "Clash of Creators football event raises huge amount for charity" (Jul 2021). UK creators on a football pitch for Mind. https://www.dexerto.com/entertainment/clash-of-creators-football-event-raises-huge-amount-for-charity-with-big-stars-involved-1619750/
Gaming and esports (Head of Creative, 38 Entertainment Group)
- Digiday, "As gaming becomes a culture touchstone, advertisers toggle in" (1 Dec 2020). Where brands were going in gaming. https://digiday.com/marketing/gaming-becomes-culture-touchstone/
- Esports Insider, "Ellevens Esports charges up with Duracell sponsorship" (Dec 2020). Duracell on the shirt of Gareth Bale's FIFA 21 team. I co-led the deal. https://esportsinsider.com/2020/12/ellevens-esports-charges-up-with-duracell-sponsorship
- European Sponsorship Association, Duracell signs as first FIFA 21 shirt sponsor for Ellevens Esports (Dec 2020). The same deal, from the sponsorship side. https://sponsorship.org/duracell-to-sign-as-first-fifa-21-shirt-sponsor-for-gareth-bales-ellevens-esports-team/
- Esports News UK, "Mason Mount signs as Combat Gaming ambassador" (4 Jun 2021). Footballers, actors and creators on charity streams. https://esports-news.co.uk/2021/06/04/mason-mount-combat-gaming-content-series/
- BBC Sport, Combat Corona (Apr 2020). The first Combat Gaming charity stream. https://www.bbc.co.uk/sport/football/52192461
Secret Leaders (Head of Content)
- Earworm, "15 Best Business Podcasts in the UK (2026)" (4 Jul 2026). Secret Leaders at number 5. https://earworm.co/blog/best-business-podcasts-uk
The full list is at https://tomsharman.com/press/