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€561,000,000 estimated economic impact. 85,351 attendees from 168 countries. 51 weeks’ preparation by 46 employees. 4 brand pillars and 1 guiding brand idea. Integrated Systems Europe (ISE) 2025 was the event of the year for the systems integration and audiovisual (AV) industry. Where many referred to Gran Via, Fira de Barcelona as ‘home’ for four days. Where a 20+ year old exhibition transformed into a world-renowned tech show. And where a global, integrated marketing effort translated into record breaking results…