ABOUT

Built alongside the rebranding project was the VivoStars platform. Using the same rewards system, this time specifically designed to appeal to primary school children. The avatar-based platform is almost infinitely customisable. Kids earn rewards that can then be used to unlock new items from a library of over 2,500 individual assets – from backgrounds and themes through to hats and pets. bloc designed and created all the character design assets and the interface.

Created for Vivo Stars: Character design, digital design, icons, sales & marketing literature