ABOUT

I was involved in the whole process of this web project. We started the project by getting a brief from the client which included not just the technical requirements but also the look and feel of the website. The Moodboard was created based on the initial brief which included a colour palette, typography, imagery, illustration style and iconography. Web architecture and wireframes were followed by the initial visual concepts for the three main website pages. After getting approval from the client on the mood board, architecture, wireframes and initial visual concepts, the full design of the website was created including all the on-page graphics, banners, social media assets and other promotional assets. The focus of the design was not just to make the website look good and on-brand but also to have a strong user journey and conversion journey. The project was very well received by the client as well as the users of the website.