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Brand Identity and Packaging for a skincare brand.Branding - Logo & Packaging The Story:Clarya Organics is a young skincare brand promoting natural beauty. Their organic, vegan, and cruelty-free products make them a true gift for your skin. This brand stands as a testament to the union of nature’s bounty and ethical choices, offering organic, vegan, and cruelty-free skincare products that nurture not only the skin but also the conscience.Within the framework of natural ingredients, Clarya Organics sought a visual embodiment of its missionOur Mission:NURTURING BRAND IDENTITY:Develop a brand identity that authentically encapsulates Clarya Organics’ commitment to natural ingredients and ethical values, conveying a sense of calm and relaxation that mirrors their plant-based products.ECO-CONSCIOUS PACKAGING:Design the packaging to bestow a luxurious touch while echoing Clarya Organics’ dedication to sustainability. Employ recyclable materials sourced from the UK to highlight the brand’s ethos of being both beautiful and environmentally conscious.
DESIGN SOLUTION:Rooted in nature, Clarya Organics’ plant- based products emanate a symphony of calm, soothing, and relaxation.The art direction I proposed was to fashion a design that harmoniously blends modern aesthetics, clean lines, rounded contours, and earthy hues.This design language was to mirror the brand’s unwavering dedication to harnessing natural and eco-friendly elements. The idea behind the branding was to convey this very essence - using the power of nature to help you look and feel your best.For the logo design, the leaf branch of the icon was chosen to represent the natural and earthy goodness of their products.EARTHY COLOUR PALETTE:Sage, sienna, and earthy moss: these tones dance together to form a natural symphony, imbuing the brand with an aura of tranquillity and connection. This harmony of colours is a visual manifestation of Clarya Organics’ core ethos, encapsulating its essence with elegance.
Packaging Design
The packaging is the ambassador of the product, the first touchpoint with customers.The packaging not only imparts a sense of luxury but also reflects the brand’s devotion to sustainability.By opting for recyclable materials sourced from the UK, Clarya Organics echoes its commitment to the environment while setting itself apart from competitors.
Outcome and Impact:The branding journey perfectly encapsulates the brand’s ethos, extending a hand of care to customers and the environment alike.Clarya Organics, with its natural ingredients, eco-friendly packaging, and earthy hues, emerges as a guardian of both skin and nature.With the branding and packaging transformation, Clarya Organics asserts its identity as a conscientious, nature-centric brand that places the well-being of its patrons and the planet at the forefront.Through design, branding, and packaging, Clarya Organics’ case stands as a harmonious ode to nature’s bountiful beauty, delivered with conscientious luxury.
Are you ready to level-up your business?On a mission to make great brands heard, trusted and loved! Branding, logo design, packaging, web design, product photography & more.London - UK​​​​​​​