ABOUT

Working to specific brand guidelines, I produced all ongoing brewery artwork in-house; updating the can designs for all the core-range beers and further producing new artwork for over a dozen special releases. I also provided bespoke designs for all pump clips, beer mats, loyalty cards, brewery tour vouchers, menu boards, social media posts and all promotional artwork and posters for events.

I was responsible for managing the brewery’s social media accounts across all platforms; Facebook, Instagram and Twitter. I produced daily digital content and text for all accounts as well as creating and sending weekly MailChimp campaigns to promote their beers, events and the taproom. I worked to achieve an increase in followers on all three however, Instagram had always been their most popular platform and they saw the number of followers double since I took over managing the accounts.

In addition, this role allowed the opportunity to assist the Head Brewer on numerous brew days, and I was able to participate in the planning of the brewing schedule and suggested ideas for new beers. I have developed a good understanding of the brewing process, assisted with packaging the beer on canning days and have carried out quality-checks on the beer during fermentation.