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The ITV This Morning Food App provides a variety of recipes, videos, a shopping list feature and numerous useful cooking tools. It features top chefs Phil Vickery and Gizzi Erskine from the show as they provide their favourite recipes and “useful tip” videos. Users are able to find recipes through categories, add recipe ingredients to their shopping list, automatically set timers when needed (e.g. when cooking or leaving something to set), and even navigate through the recipe instructions using voice activation so that the user does not need to touch the screen with their sticky fingers while cooking.