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The Davina McCall Fitness App includes a host of features including personalised exercise schemes based on user’s individual body size and weight, video tutorials, workout timers, GPS tracking and a “hearts” reward scheme for user’s continued participation. I needed to pay careful attention on the UX of this app due to it’s huge range of features and subsequent menu screens. The app was launched alongside a Davina Fitness DVD and the visual style had to compliment that of the DVD. The resulting app was a great success reaching the no.1 position over the Christmas and New Year period.