ABOUT

Brand development for fictitious digital creative agency Coax. I created a logo system, with icon and word mark. I then built an animation to show how the two work seamlessly together. I also developed a brand guidelines document (still in progress) to accompany the new identity.

To "Coax" means to entice, to attract, to get attention. The yellow & black colour palette, combined with the hard edges and skewed forms, only goes to reiterate this aggressive and bold identity.