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Here's 2012 creative for the Mayor of London's New Year's Eve Fireworks featuring a single geometric burst to create a bold optical effect. The campaign to help Londoners plan their night included foiled tube and bus stop posters, event maps, a Metro ad and online display ads. Creative direction by me, design by Caroline Sellers, Sergio Fernandez, Vivienne Lang and me, event management by Kim Hobbs, print by Tradewinds.

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