ABOUT

Here’s a campaign for Mayor of London to share all the benefits that the Games brought to London. Each gift of the Games is shown in specially commissioned photography by James O Jenkins – shot during summer 2012 – and is framed in pastel tints. The campaign ran across tube posters, escalator panels, tube cards, online display ads and a campaign website. Creative direction by me, photography by James O Jenkins, design by Caroline Sellers, Vivienne Lang, Sergio Fernandez and me, copy by Helen Booth and me, website by David Scales (User 37), print by Park, campaign management by Patora Dyrma.