ABOUT

To promote the arrival of Elmgreen and Dragset’s sculpture on the Fourth Plinth I directed this campaign. For it, we designed a simple illustration of the plinth to be used across all activity, and then placed the golden boy and his rocking horse on top in satin foil – shown nicely here on the ebony colorplan 700gsm invites. For the Plinth’s online presence we tiled the illustration across its Twitter page, and then restyled the website – within its existing Drupal templates – to be clean and premium. Creative direction by me, illustration and design by Caroline Sellers, Vivienne Lang, Sergio Fernandez and me, copy by Helen Booth and Sally Shaw, campaign management by Rachel Brown, web development Richard Grieve and Andri Lindbergs, print by IOS.