ABOUT

The goal of this project was to create a short looping animation of the collection of merchandise Mr whitehall was looking to sell on his tour. The animations would be played on two large format screens prior to the show, to inform the audience of what was on offer. The animations needed to as short and eye catching, utilising animation principles to draw in the eye and hold it for as long as possible. This would maximise the impact of the adverts without becoming irritating much like typical looping adverts in other scenarios such as cinemas.