ABOUT

This animation was part of an additional add on to 'Cradle to the stage' merchandise production to help advertise items to the audience. After having proven my animation capabilities to the Jiksaw team, they requested a short animated spot to play on large format displays in the arena. The goal was to catch the eye of the audience as they found their seats with subtle but swift animation movements. It was ideal that the animation was not overwhelming or an irritant as i knew personally that watching a looping ad involuntarily could becoming frustrating. I made sure to use soft movements and a simple palette so that it could play in the background without being too much of a distraction, and more of an engagement.