ABOUT

Boost Energy Drink is a well known competitor amongst energy drink brands. For this brief the company asked for a whole new look to help target a new sector of customers. As the brief was part of my university work I decided to have a bit of fun with it and do something that has never been done before. My rebranding aimed the drink towards elderly people with use of iconic design and characters. The drink communicated the message of enabling the customer to become 'young' again.