ABOUT

Geimfar, a local creative space were in need of a logo or a sign for the series of upcoming events. Objective of the process. was to produce an identity, a logo or a sign, that can be easily replicated using basic DIY methods at any size.

Geimfar means Spacecraft in Icelandic and the logo's grid is inspired by Iceland's traditional craft, where visual decorations are constructed from smaller individual blocks. Final result isn't just a logo as a recipe or a procedure in a way a very basic system. After all, it doesn't matter what colour or shape the individual pixels are, as long as they're assembled with the designed grid, they will always represent Geimfar