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Apfel stars in major, global campaign to encourage and inspire people to be true to their pleasure.

Speaking from the Magnum shoot in Miami, Iris said; “I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!”

The film is a window into Iris’s fascinating life and the many ways that she has proudly pursued her own true pleasures. It encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.