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LYNX IS PAYING PEOPLE TO USE THEIR HOMES AS MEDIA IN 'INDOOR ADS' PUSH

With many people still confined to their homes in the U.K. (although officially, the "Stay at home" order ends today), Lynx has found a way to use the interior of people's houses as media.

The Unilever brand (also known as Axe) is allowing would-be influencers aged over 18 to buy branded items from a website, then take a selfie with the the item and put it on Instagram, in exchange for which they will get a small fee. They can choose from limited edition branded pillows, posters, magnets, or shower vinyl, 550 of which are each available. Fees for showcasing the items on Instagram range from 20 to 50 pounds ($27-$70), so altogether, Lynx is shelling out around £17,000 ($23,500).