ABOUT

In 2013, the Russian government enacted a federal law criminalizing the promotion and distribution of materials in support of non-traditional sexual relationships to minors. Many critics have characterized the law as a ban on the rights and culture of the LGBT community. As the world has its eyes on Russia for the World Cup, the Spanish LBGTI federation wanted to protest this situation by infiltrating the Rainbow flag and defying the current law.

The Federation (FELGTB), Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag. Red - Spain, orange - Holland, yellow - Brazil, green - Mexico, blue – Argentina and purple - Colombia. The project was documented on film and in photos.

AWARDS

CannesLions

MADEIT CREDITS

  • FELGTBClient

Who pooled - The Hidden Flag / Integrated