Tomas Lavagno
Creative Director
ABOUT
Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Our solution was simple: we created traffic signs that would be impossible to ignore.
AWARDS
Cannes Lions - Gold
D&AD Award - Yellow Pencil/White pencil
Effie\'s - Gold
One Show - Merit
Back to Life Signs project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan