About me
I am in brand experience development and experience design as long as I can remember. From designing school events to CEO presentations for international companies. My passion is visual crystallisation. Getting out of clutter. Transforming difficult concepts into one simple storyline and achieving human focus. I believe in customer experience and design maths. For a past few years I've worked with international companies, helping their CEOs, and multiple heads to reveal their stories, reviews and pitches to multitude conferences, annual meetings, confidential seminars, and more. I am so inspired to be given that responsibility to work hand-in-hand with key people, helping them prioritize and purify meaningful messages, figures, and from audience point of view - emotion, how it will be unveiled. I believe that less is more and simplicity is understanding. As being able to ride PowerPoint, Keynote and Illustrator for storyline I'm also a creative strategist. The instance of being presentation designer come out evolutionary as I evolve from the full branding process methodology. I have been to research, strategy, identity, and now - experience. I used to work with focus groups and competitive analysis, I used to do positioning, target messages, and finding Needscope target psychography, I also worked with logos, and full brandbooks as detailed guidelines for paragraphs and secondary background colours. Eventually, I found myself in live brand experience, that happens here and now, slide by slide, experience after experience. That's why it is in line what I am doing - expanding that experience on even more screens.
Skills
Branding, Copywriting, Creative Direction, Presentation
Sector Experience
Banking, Communications, Information Technology, Telecoms