Tomás Correa
Creative Director
ABOUT
What is the best option for a brand, a Celebrity or a Digital Influencer? In Brazil, the great celebrities are soap opera stars. On the other hand, everyone follows digital influencers. So we decided to create the Influencelebrity. We hired a first-tier star as brand ambassador and created a role for her in the most popular soap opera. In the story, she became the digital influencer Vivi Guedes. Then she came to life with a real social media profile, amassing nearly 3 million followers and creating a level of engagement that surpassed some of the most popular digital influencers in the world.
MADEIT CREDITS
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FREDERICO BATTAGLIAClient
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Ana CeolinAccount Team -
Andreza AguiarContent Director -
Bruno BuosiMedia Team -
Bruno MartinsDirector -
Bruno TozziniCreative Digital Director -
Carla CaramanteMedia Team -
Daniela FrancoMedia Team -
Fernanda GrafAccount Team -
Filipo DuarteProducers -
Fred RangelDirector Of Photography -
Jackeline NeuwirtRtv -
Karina AjuzExecutive Production -
Karol AlbertiAccount Team -
Katia SimonatoAccount Team -
Leonardo RicciardiDigital Project -
Marcelo ReisCco -
Maria Fernanda MouraIntegrated Production Director -
Nathan SimeãoAccount Team -
Pedro DuranPost Production -
Pedro PradoCreative Vp/Ecd -
Pedro RaisDigital Project -
Pedro UtzeriGeneral Creative Director -
Rafael ManciniSoundtrack Creation And Production -
Rafael SilvestriniSoundtrack Creation And Production -
Rafael VidaAccount Team -
Ricardo BuchnerArt Assistant -
Thais PortaAccount Team -
Tiago GamkeSoundtrack Creation And Production -
Vitor BorragineAccount Team -
Wilson MateosCreative Vp/Ecd -
Denis GustavoDiretor de Integração Digital -
Guido Michaelis FortunaCreative Supervisor -
Leo Burnett TM -
Rodrigo MartinCopywriter -
Tiago PadiliaArt Director -
Tomás CorreaCreative Director -
Andrea HirataMedia VP -
Fabio De BritoAccount Team
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