Tomás Almuna Associate Creative Director

ABOUT

The Down syndrome community is one of the most discriminated against groups in the US. By law, a person with down syndrome can’t work a full-time job, without the risk of losing their healthcare. Without the right to proper employment, it puts the dream of independence out of reach. To change the law, we first had to reach one of the most elusive targets there is - Congress - and change their perceptions of how capable people with Down syndrome really are.
Members of Congress were invited to a restaurant’s opening night with no idea what was really in store. Inside, they discovered the establishment was run entirely by people with Down syndrome. The staff delivered the perfect evening and proved how capable people with Down syndrome are, or at least how capable they could be if there were no outdated laws standing in the way of them working. Every detail of the dinner became part of the message. The night ended with a message “The bill is on us, changing the law is on you."

MADEIT CREDITS

  • National Down Syndrome SocietyClient
  • Alex LeaArt Lead
  • Andrea DiquezAgency Leader
  • Andrew FeltensteinMusic
  • Anne LaiProducer
  • Beacon Street StudiosMusic
  • Brad JonesExecutive Producer
  • Cara MuzikProject Manager
  • Carlota SerraCreative
  • Chris MoireraCreative
  • Ciara SiegelStrategy/Execution/Creative Dev
  • Cristian CostaCreative
  • Danielle LevittDirector/Photographer
  • David OtteEditor
  • Dennis MarchesielloProduction Manager
  • Diane BurtonProducer/Cheerleader/Project Lead
  • Dustin CallifExecutive Producer
  • Erin EvonArt Lead/Executioner
  • Jill ArchiboldWebsite Developer
  • Mark ShollerCreative
  • Maura WoodwardExecutive Producer
  • Max MckeonCreative executioner
  • Melissa Hochman[email protected]
  • Oliver FuselierExecutive Producer
  • Page PerkinsonStrategy/Execution/Creative Dev/C21 Team Leader
  • Patti GetkerProducer
  • Robin OksenhendlerBusiness Affairs
  • Saatchi & Saatchi New YorkCreative Supervisor/Leader
  • Tom Scherma[email protected]
  • * Tomás AlmunaCreative
  • * Cannes Lions Winners 2018

Who pooled - C21