ABOUT

This university project brief was titled ‘Space is the Place’. I was tasked with choosing a ‘place’ or ‘space’ of my choice and bringing it to life in the form of a brand.

I chose to use an old building in my home town, Milton Keynes, which is no longer in use but has a famous past. The Point is a pyramid shaped building which was originally a cinema back in the 80s, 90s and 00s before closing for the last time and pending demolishment about a decade ago. Several charities in MK have managed to stop it from getting demolished so far through donations so my contribution to this was to bring the place back to life by turning it into a unique cinema which pays homage to its past.