ABOUT

This branding and graphic project for a high end cafe and grill restaurant based in London east-end combines modern calligraphy and design styles with rustic and natural textures and tones.

Upside Down Cafe & Grill offers and alternative style and angle to restaurant service, based around the concept of upside down burgers. Giving the consumer a new culinary experience.

The simplistic and urban font styles are based on the Helvetica font family with some adjustments.
Advertising imagery uses light pastel tones and sharp edges in contrast to the dark and natural background and decoration elements.

Black chalk boards and rustic farmhouse dark woods are used in high contrast to the modern white type. Simplistic graphic shapes and images advertising products and services.