Tom Richards Chief Creative Officer

ABOUT

Every day in the UK, two women die of cervical cancer. Regular screening reduces the risk by 80%, but appointments are unpleasant and millions are missed annually. This insight, along with the increasing acceptance of sex toys, led to the idea for Good Vibes. A revolutionary way to perform a smear test at home, it's a cell collecting sheath that sits over a vibrator, using bristles that replicate those used in a clinical screening. With the sheath over the top, the vibrator can be used as normal before sending the sample off for analysis, removing barriers and putting women's wellbeing in their own hands

MADEIT CREDITS

  • 21GRAMS LondonClient
  • 21GRAMSAdvertising Agency
  • Becci NadinCopywriter
  • Frank MazzolaChief Creative Officer
  • Gregor FindlayGroup Creative Director
  • Katie DeanArt Director
  • Kevin ColquhounGroup Creative Director
  • Rebecca LallyCase Study Editor
  • Suzanne JacobsManaging Director
  • Tim Fletcher3D Designer
  • * Tom RichardsChief Creative Officer
  • * D&AD
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Good Vibes

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