ABOUT

Autocar subscription campaign redesign.

Traditionally offer lead subscriptions campaigns have worked very well. This year the Autocar team approached me with a new idea - to come up with a campaign that lead with the strength of the brand, rather than the price or the saving.

The test was successful and the brand are now running with my new creative going forward.

Here you can see an animated Instagram story and a double page spread running in the weekly magazine.