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About me

Tom joined VML nearly two years ago, lured by the chance to elevate then-Wunderman Thompson's creative reputation and work again with his McCann teammate, WPP's CCO, Rob Reilly. Since then, Tom has been the driver of some of the agency's most visible work and new business wins and a key player in post-merger VML's strategy to leverage creativity with brand experience, customer experience and commerce.

At VML, Tom has leaned on humor and comedic starpower for the agency's Super Bowl work including this year's combination of SNL's Kate McKinnon and Pete Davidson for Hellmann's "Mayo Cat" To demonstrate that the perfect grilled cheese sandwich features mayo on the outside of the bread, Hellmann's was banned from inside the city limits of Toast, NC for National Grilled Cheese Day. He championed the wildly surreal cult-like aestethic for Obey Tongue for Sir Kensington's and the low fi Gold Peak iced tea lens to create Instagrammable Golden Hour photos.

Some of his most impactful work for the Foundation to Combat Antisemitism's "Stand Up to Jewish Hate" earned a Gold Effie and Grand Effie contender for its effective portrayal of the small size of Jewish population is and how largely it is impacted by hate. More importantly, the campaign continues to inspire bystanders to show their support for the Jewish community, as evidenced in its Oscars ad which retold the story of solidarity between a local church and neighboring temple, which received a bomb threat during a bar mitzvah ceremony.

Tom also helped to launch Mended Murals for Vaseline, which restored street art in Black communities as a way to connect the community to Black dermatolgists for skin cancer screenings.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationNew York, United States

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesChief Creative Officer

Achievements

Contributor:

Tom has been a Contributor since 25th November 2015.

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Creativepool member since 24 June 2024

Tom's work

Universal Love

Generation Lockdown

Boring Heroes

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