ABOUT

My challenge was to bring 9 law firms in different South-East Asian jurisdictions under one common identity.
The catch was we had to retain every law firm under this ambitious network in its original firm name.

The solution was to turn the slogan (which I had worked on previously as a creative director while based in Singapore) - Lawyers who know Asia - to bring together leading local law firms and lawyers in nine countries.

With the arrival of Rajah & Tann Asia, the game has changed. One team with one goal: to give their clients home advantage across the ASEAN region.

As a result, Rajah & Tann Asia won the 2016 Most Innovative Law Firm in ASEAN at the Financial Times Awards