ABOUT

2017 saw and drastic update for their secondary product, previously 'Adult Directions' and to be rebranded 'Kudos AD' inline with the main product, Kudos. Like Kudos, AD is a careers guidance tool, but instead of for student it is targeted at adults.
As part of the rebrand a new name was warranted. My suggestion of Kudos AD was selected. It follows the Kudos family and still retains some familiarity with existing customers. As well as the new name I also produced a new colour scheme, the chosen one is shown on the material below. To cement this in the Kudos family a design similar the the Kudos circles was needed. After many suggestion put forward the rounded squares were chosen and applied to marketing materials. Below is a small sample of marketing material for Kudos AD.