ABOUT

Gamesys is a large mobile games company with a diverse range of employees including coders, testers, managers and artists.
They wanted to take data collected from their player base and combine it with a compelling art style to produce an easily digestible portrait of their players that could be shared around the company and unify their focus.

Complicated statistics were broken down to the format of 100 figurines representing tangibly how the player base was spread across different metrics.

Videos were created for multiple products with the art style changing to complement each.