ABOUT
Turban-wearing Sikh motorcyclists are now exempt from helmet laws in several provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Stepping up to a challenge like this was a valuable opportunity for Harley-Davidson to help a specific group of riders overcome a big hurdle to fully embrace their passion and to send a clear message about the importance of diversity. The open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
MADEIT CREDITS
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PFAFF HARLEY-DAVIDSONClient
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Adam PalmerHead of Production -

Allison Diaz MercadoAccount Team -

Allison-Diaz MercadoAccount Management Team -

Andrew FindlaterPR Team -

Ashlee MitchellMotion Graphics -

Colleen AllenLine Producer -

Dan LimPhotographer -

David TremblayAccount Team -

David TrembleyAccount Management Team -

Dino CuzzolinoAudio Engineer -

Felipe ChaparroOnline Artist -

Fuze RepsPhotographers -

Jacki Nelson ShillettoPR Team -

Jacqui LauSite Builder -

James ArthursDirector of Photography (DOP) -

Jessie PosthumusEditor -

Karla RamirezAccount Team -

Kathryn BrownAgency Producer -

Kesia PayneSite Builder -

Matt SinuitaAccount Management Team -

Melanie SomervilleAdvertising Manager -

Nabil ElsaadiIllustrator -

Nelson ConnectsPR Team -

Rasna JaswalDesigner -

Rob FeightnerAccount Management Team -

Shaunagh FarrellyStrategy Team -

Sparks InnovationProduct Design -

Spencer MacEachernStrategy Team -

Stephanie YungHead of Design -

Barbara ShearerDirector -

Zulu Alpha KiloAdvertising Agency -

Zak MrouehChief Creative Officer -

Dan CummingsAssociate Creative Director/Copywriter -

Spencer MacEachernStrategy Director -

Vic BathAssociate Creative Director / Art Director -

Tom EvansProduction Company -

Tom EvansExecutive Producer -

Brandon DurmannAdvertising Manager -

Felipe ChaparroOnline Editor -

Jeff WatkinsDesign Director -

Laura DubcovskyAgency Producer -

Cannes Lions Winners 2022
