ABOUT

The idea behind this campaign was to show people with hearing aids in normal situations, able to keep up with their friends and family because of the capabilities of the new Phonak hearing aid range.

Over two days the project was filmed in several locations for different scenarios. This included a garden party and a couple going to the cinema. Stylistically, the theme that the client wanted to get across was the idea of "cutting through the noise". To achieve this I elected to use the Laowa probe lens in combination with a dolly to push the frame through the environment the characters were in. This gave the campaign a signature look, but also served to highlight the Phonak products, which are quite small. This technique allowed the films to focus on the products without having to be very obvious about it. The products could remain in a natural environment.