Tom Butler Digital Design Director

ABOUT

Push Snowboarding was a collaborative R&D project between Nokia and Burton to create a new kind of connected snowboarding, integrating Burton kit, Nokia devices with bespoke technology. The project was created with an open source philosophy involving tech and creative communities in the development of the kit and outputted data, all of which was made available to download on the website. A series of films were made to chart the process and events were held and the U.S and European Open Championships to further testing with Burton pro riders and the public alike.

My role at Hyper on this project was to steer the design direction and actually design the majority of the visual output. This encompassed everything from branding, icon design, data visualisation, website and app design and even art directing a commercial aired on ESPN in the states.

AWARDS

Creative Review Annual
European Design Award

MADEIT CREDITS

Project featured: on 6th February 2016

Nokia Push Snowboarding

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