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In 2014 Gap hosted a conference in New York City, where its international franchise partners attended for three days of visual merchandising and marketing training.

The logo had to be simple, flexible, businesslike and on-brand, and I designed the lockup in the form of an acronym of the event’s title (‘Marketing and Visual Merchandising Conference, New York City, 2014’) to mirror the iconic shape of the Gap logo. It was used on the event’s signage and communications (eg emails
and handouts) and I also created a Powerpoint template based
around it, which was used for all the event’s presentations.