ABOUT

New Zealand has the highest rate of male youth suicide in the world. And those most at risk weren’t being allowed to talk about it. So how do you start a national conversation with no money?

We used one of the oldest forms of media: a personally addressed letter to every school Principal in New Zealand requesting that, for the first time in history, they suspend their ‘clean-shave policies’ and let students participate in Movember. Copies of the letter were also printed in national newspapers.

We had a record number of signups, a record number of donations, and started a national conversation about men’s health. All with the cost of a postage stamp.